Monday, March 19, 2007

Charts and Graphs: How Are They Useful?

When you are being presented with data, few things work better than seeing a visual representation of the data in question. Whether it is a picture that shows what is going on, or a chart or graph, you will be much more likely to understand what you are seeing, and much more likely to retain the information. So if you have the responsibility of presenting information to someone, you should consider using a chart or a graph to get your point across. You will find that your presentation is much more effective, and that people will take you much more seriously if you have a professional looking graph.

First, you need to determine what sort of approach you will take when making your chart. You want to find the most relevant numerical information you can possibly use and include it in graph form, but it can be hard to decide what this is. If there are any sales figures or conversion rates associated with your presentations, then be sure to show the sales numbers in the form of some sort of graph. This is usually most easily accomplished through the use of a bar graph. Simply show the two different points in comparison with each other, and your audience will be able to see a large or small deficiency.

You will also want to include information on market share ratios. No matter what, a business presentation will almost always include information on how much of the market is currently taken up by your business. This will give everyone watching not only a sense of your professionalism because of your chart, but also an idea where the business currently stands. This sort of graph is usually best accomplished through a pie chart, showing the major competitors and how much profit they are pulling in.

If you are having trouble coming up with or designing a chart or graph to use with your presentation, consider using one of the Microsoft Office applications. With installments like PowerPoint and spreadsheet, they allow you to punch in a few different digits and have a beautiful graph generated on the screen, which you can use in there or transport it out to a different application, or print it.

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